Download ~ Marketing Decisions " by Melanis Collin ~ eBook PDF Kindle ePub Free
eBook details
- Title: Marketing Decisions
- Author : Melanis Collin
- Release Date : January 05, 2015
- Genre: Industries & Professions,Books,Business & Personal Finance,
- Pages : * pages
- Size : 313 KB
Description
Much has been written about the sales and marketing functions with most research focusing on the interface of
these two functions. The literature reports that the relationship between these two functions is tinged with a lack of
cooperation, distrust, and poor coordination Many organizations have trouble integrating their sales and marketing
functions, often owing to their very different outlook on the job. Marketers are said to have a more long-term view
of the business as they concentrate on brand building and customer relationships while sales has a more short-term
view driven by quotas and monthly incentives. Sometimes the two business functions are combined into one
department and may be headed by a vice-president of sales or vice-president of marketing. Other organizations have
opted for a position encompassing both roles under the title, ‘vp of sales and marketing’.